Amazon / Shine
In 2010 Amazon brought Black Friday to Britain. This year we helped them bring a little fun to their Black Friday pop-up experience.
From 21st - 24th November Amazon took over 13 Soho Square in London, with their Home of Black Friday experience. Celebrating the start of the Christmas shopping season, the extravagant pop-up was full of Black Friday deals, games, and themed workshops. You could also get gifting advice from Amazon's experts. Most importantly though, you could play our Black Friday game
Using a Kindle Fire as your controller, you span the Amazon box icon. In turn this span an infinite scene of Amazon boxes on the big screen in front of you. If you landed on a yellow box you walked off with a prize from the Home of Black Friday. 800 happy winners later, we left Soho in a puff of seasonal smoke.