Back to the future
American Express / Ogilvy
American Express wanted to provide entertainment for their Facebook fans, so we built them an amusement arcade.
After bonding with American Express over Spectrum ZXs and Commodore 64s we worked together to create AMEX Arcade: a collection of retro games for American Express’s Facebook pages. We kept the gameplay simple but made the challenges infuriatingly difficult to master. This brain-frying combination has proved so popular that the Arcade has now rolled out across 13 markets around the world.