ASOS & O2
ASOS Rail Race
A mobile Scavenger Hunt
ASOS wanted to reach
style-conscious university freshers
Students arriving at uni for the first time want to make an impression. And ASOS wanted to dress them for academic success (and the odd bit of socialising).
So we built a GPS-driven mobile scavenger hunt
Uni students are never separated from their mobiles. And being Freshers’ Week we knew that they’d want to explore their new home. So we built a GPS-powered scavenger hunt which led freshers around their university cities.
Brighton, London, Manchester,
Newcastle and Leeds
The ASOS Rail Race mobile app challenged freshers to find GPS hotspots across five cities. If they beat the clock to all five hotspots they could win the chance to refresh their wardrobe!