Shoes Are Boring - Wear Sneakers
Banners & OOH
Amplify asked us to add a splash
of colour to their media plan
Converse’s global Shoes Are Boring campaign was rooted in creativity, mischief and rebellion. We were asked to inject this mindset into the banner campaign that launced their TieDye range of sneakers (trainers!).
When does a banner campaign
develop into an Oxford Circus takeover?
Not very often, but Converse weren’t happy with us just painting the internet!
They loved our animations and wanted to take them off people’s computers and into the real world. They’d already booked billboards across the London Underground for the campaign, and having seen our animations they decided to project these onto the billboards. We quickly got to work upscaling our ideas and the resulting video was projected across some of London’s most valuable ad space.
This got us thinking...
What if you could paint with your phone?
And with a flick of the wrist, voila!
Try it out...
on your mobile
to paint this page!
Visit this page
on your desktop
to paint the canvas!