Promoting new products through in-store digital touch points.
British American Tobacco had just launched their new disposable range of products called VuseGO in both the UK and South Africa. As part of the launch, Kerve were responsible for the integration of the VuseGO content into the Vuse Inspiration stores.
To do this, we utilised the digital touch points installed within the store to house our interactive content and encourage engagement with their customers.
