A one-of-a-kind, Kerve-engineered mosaic. Think moments of gameplay, training and victory. Designed to shine a light on the daily sacrifices of the Lionesses and disability teams.
You know KIND for their wholesome snack bars. They’re also big supporters of The FA, sponsoring England Lionesses and disability teams. Ready10 came to Kerve with their campaign about ‘things you don’t see.’ The hard work. The sacrifices. The dedication needed to be a professional athlete.
Kerve came up with an idea for an interactive animated digital mosaic, highlighting the Lionesses’ daily grind mixed with their victory moments. The animation would morph, syncing real-time photos together to highlight the dedication it takes to lift a trophy.
A mosaic that inspires
Kerve worked with Ready10 to create an interactive billboard that would move, change and evolve as you viewed it. The web version would also house fan photos as part of the final mosaic. Set to display on the giant LED screen across the front of Wembley Stadium.
We were ready with some magic touches, making the animation work perfectly across all three screens. A first of its kind, the screens normally show text, but we brought something totally unique. It even got a round of applause on the day.
Wall to wall Wembley
The mosaic animation delivered exactly the right message, highlighting the blood, sweat and tears that athletes go through on the path to success. The teams captured video content at the location, which was used across their marketing and social channels.